HOTSPRING® SPAS COLLABORATES WITH GREENHOME BUILDER FEATURING SPA FILLED WITH RAINWATER IN A HOME POWERED BY THE SUN

Project's Cutting-Edge Technology Turns Luxury Spa Into a Green and Earth-Friendly Feature for Outdoor Living

July 18, 2007 -- HotSpring Spas, the world's number one selling brand of portable spas, has teamed up with Cherokee Investment Partners, a world leader in the sustainable revitalization of environmentally impaired properties, by featuring an environmentally friendly, energy-saving spa in the back yard of the National Homebuilder Mainstream GreenHome. This GreenHome is unique because it generates its own power using the sun and collects rainwater to fill the spa.

Cherokee's idea home is intended to show builders and homeowners that green building can be done in a mainstream way that doesn't compromise comfort or practicality. The spa in the GreenHome epitomizes this line of thinking by combining HotSpring spa's ultra-efficient design with the home's rainwater catchment system to supply water, and its solar energy system to generate power and heat.

"This is a great opportunity for HotSpring Spas, the most energy-efficient spas available, to be part of the mainstreaming of green homebuilding in this country," said Susan Strible, Brand Manager for HotSpring Spas.

"Today's average homebuilder doesn't need to sacrifice comfort and luxury to incorporate environmentally friendly products and systems into their homes. With Cherokee's impact as the nation's leading brownfield redeveloper and its commitment to sustainability, the GreenHome is the ideal project to spotlight the fact that green products can be integrated in homes that appeal to a wide range of homebuyers and homebuilders."

The spa features multiple layers of high-density, water-repellent, polyurethane foam insulation – similar to a commercial freezer. This design allows the HotSpring spa to operate using 30 to 50 percent less energy than the typical spa.

In the GreenHome, Blue Ridge Atlantic Enterprise's Complete™ Home Rainwater Harvesting system collects, filters and stores rainwater. The system supplies water to the spa, allowing for unparalleled water efficiency. Additionally, the spa offers an exclusive water-care feature that utilizes a natural water-care system, eliminating the use of harsh chemicals such as chlorine or bromine.

The spa's pumps and heater will run solely on solar electricity generated by Atlantis Sunslates photovoltaic roofing tiles. In keeping with the overall goals of construction to reduce impact on the environment, the pumps, heater and jet systems operate with SilentRunning™ technology to minimize noise pollution.

Remarkable in the sense that it looks unremarkable, the GreenHome is the first home of its kind known to be built in a typical suburban neighborhood, in Raleigh, N.C. The demonstration home provides the average homebuilder with a model for making tomorrow's typical American home a green home.

"We are seizing the opportunity to influence the greening of large-scale development and vertical construction," said Tom Darden, CEO of Cherokee. "Starting with the tens of thousands of homes that will be built on the sites we are currently cleaning up, and the hundreds of thousands in the future, we have launched our green initiative, and we are kicking it off with the Mainstream GreenHome. Not only are we cleaning and greening hundreds of brownfield sites nationally, but we also are exploring innovative ways to integrate more sustainable features into the horizontal and vertical construction of our sites."

About the GreenHome
Cherokee's GreenHome is the first home in the nation known to be built in a typical subdivision under the National Association of Home Builders' (NAHB) Model Green Home Building Guidelines. In addition, the home will be certified with the Environmental Protection Agency/ U.S. Department of Energy (EPA/DOE) Energy Star Program and the North Carolina Solar Center's Healthy Built Homes state program, among others.

Environmental factors are taken into account in every aspect of the home, from landscaping using edible and/or drought-tolerant plants to rainwater catchment and reuse systems. The home utilizes a range of technological innovations to minimize impact on the environment without sacrificing comfort. As a result, the GreenHome aims to:

  • Use 50% less fossil fuel than the conventional home
  • Recycle or reuse 90% of all organic waste on site
  • Consume 50% less water than the conventional home
  • Recycle 75% of all construction and demolition waste
  • Retain 95% of all storm water on site for reuse
  • Create wildlife habitats
  • Provide exceptional indoor air quality with 95% of all products having low or zero volatile organic compound

For more information about the Mainstream GreenHome, visit MainstreamGreenHome.com.

About HotSpring Spas
Established in 1977, Vista, Calif.-based Watkins Manufacturing Corp. is the manufacturer of HotSpring Spas. More than 700,000 spas have been sold since Watkins' inception. Watkins' worldwide dealer network of more than 900 sales and service centers is in all 50 states, Canada and more than 60 other countries. Watkins is a division of Masco Corp. (MAS-NYSE), a Fortune 500 company whose quality products include Delta® faucets, KraftMaid® cabinets and Behr® paints. More information and dealer locations are available online at www.hotspring.com.

 

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